One of the key business performance challenges in today’s competitive business landscape is to deliver positive customer lifecycle experiences and leverage revenue potential throughout that lifecycle. While yesterday’s consumer may have been brand, offering, company or people loyal, today’s volatile mix of boomer, generation X and Y business buyer and consumer is experience loyal and will typically seek out and do business with the company or offering that provides the most positive experience. While an obsolete telephone system can contribute to negative customer experiences, a contemporary VOIP system integrated with your information (computers/data) system and network and aligned with business goals can contribute to positive customer lifecycle experiences and maximizing profit potential at each state of the lifecycle.
Targeted Suspect – Has a need for your offering but has not expressed a desire to buy (Strategic top-of-mind marketing and universal access)
Interested Prospect – Has a need for your offering, has expressed a desire to purchase (Tactical marketing communications and buyer education)
Qualified Buyer – Is actively in the process of buying (Buyer engagement, decision support and initial sales)
Expectant Customer – Has purchased the desired offering with support expectations
(New customer support, offering implementation and incremental (add-on) sales)
Established Client – Existing client with ongoing service and offering support
(Lifecycle client support and sales and client circle of influence leveraged sales)
If it is time to update your obsolete telephone system and network, integrate it with your information system and align it with your business to drive positive customer experiences, contact ComNet Solutions: www.comnetsolutions.us or call Columbus: 614-210-0994 or Dayton: 937-231-3991
Columbus Sales: 614-210-0994
Dayton Sales: 937-231-3991
Toll Free: 1-888-491-5396
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